I noticed this morning that Gary Vaynerchuk (@garyvee) posted a link on Twitter to his first-ever Wine Library TV episode (Feb. 2006). Since he announced his “retirement” earlier this week, I decided to take a quick trip down Memory Lane.
I admit, I got a kick out of it. But, it also struck a chord with me. More on that in a minute.
To be honest, as soon as the video started to play, it triggered something in my brain that recalled the old Highlights Magazine activities I used to do as a kid - which one of these things is not like the other?
Here are the things I noticed immediately:
Episode 1 - February 2006
- It’s dark - Hey, it was Episode 1 - no lights yet.
- “Cool camera” from Best Buy - It’s a far cry from the HD digital video we saw in later episodes. Has that VHS warble…
- No fancy intro - No music. No graphics. Just Gary and a little bit of text.
- The walls are bare - No Jets swag, no chalkboard, no nothing.
- Less intimate - Looks like (Chris) Mott was shooting from the back wall of the office. Later episodes were shot tighter on Gary and the wines, making it feel more personal.
- Both sleeves are down - Gary’s known for, among many things, rocking the one-sleeve-up, one-sleeve-down look.
- Lame spit bucket - Gary upgraded to metal in Episode 76, a Jets-themed pail in Episode 136, then alternated a couple others until finally settling in with his cherished Jets helmet.
- A whole lot less “thunder” - Gary is very conservative and almost “corporate” in Episode 1, even introducing himself as “Director of Operations” instead of the now famous “I am your host…”
- He uses “real” flavor descriptions - Gary ultimately moved to more colorful descriptions like “racquetball,” “Big League Chew,” “sweaty sock,” and “sheep butt,” which skyrocketed his “uniqueness quotient.”
Episode 1,000 - March 2011
However, the progression from Episode 1 to Episode 1000 serves to illustrate why Gary has been so successful. The way I see it, the five biggest drivers of his success have been:
- Vision - From the very beginning, Gary knew he wanted to “change the wine world.” Though time, technology, tactics, etc. have changed, his vision has not.
- Tenacity - Also known as “hustle.” Gary works until his “eyes bleed.” He has a tireless work ethic. “It’s not enough. We always want to do more… We’re going to get better. We’re going to keep pushing it.” - Gary in Episode 1.
- Sincerity - Gary genuinely cares about what he does and the people he works with and serves, and it comes across in every interaction (including in person, to which I can personally attest).
- Chops - He knows his stuff… cold.
- Gratitude - At the end of the first episode, Gary ended with the words “Thanks so much.” Nine hundred ninety-nine episodes later, he still signed off with words of sincere gratitude and appreciation: “Thank you forever… I love you.” Heck, he even wrote a book about it - The Thank You Economy
(affiliate link).
I firmly believe that the development of these five traits will help anyone who wants to be successful in business - and life - get there. Which ones do you have nailed? Which ones do you need to work on? Are there any I missed?
For example, if someone were to be critical of a project you were working on, or the way you run your business, would you instantly become defensive? Or, would you try to take a step back and see if there is something buried inside the criticism that you can use to improve?
Think back to your days in school. Even if you didn’t have assigned seats, you probably sat in the same seat every time you went to class. Beyond that, you probably had a tendency to always sit in the front, back, near the isle, etc.